Using LinkedIN to Boost Your Job Hunting Profile

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Gone are the days when job seekers simply searched the want ads in local and national newspapers and then typed up cover letters and resumes and popped them in the post.  Today’s job hunt requires some technical savvy – and an understanding of the pivotal role social media plays.

Facebook – Keep it Closed!


While Facebook and Twitter are fun and great way to stay in touch or reconnect with friends and family across the globe, they also give prospective – and present — employers access to your personal life.

It’s become routine to check the Facebook pages of potential hires to assess their suitability.

If you’re serious about your career and how you’re perceived professionally, it’s imperative to:

  1. Post nothing that could reflect negatively on you.
  2. Check on your privacy settings as soon as possible and limit access to only your circle of approved “friends.”

LinkedIn – Welcome the World!

While your Facebook should be private, when it comes to LinkedIn, the opposite is true!  This is a place where you want to be found.

You want prospective employers to look you up and discover your expertise and experience.

Whether you’re satisfied with your current job or not, whether you’re actively job hunting or just want to expand your professional network, having a profile on LinkedIn is essential.

Not too put a too fine point on this, but if you don’t have a profile on LinkedIn, you’re nowhere.

Not convinced? How about these stats?


  • More than a quarter of all working Canadians have received a job offer from LinkedIn.
  • A new person creates a professional profile on the site every second.
  • There are currently 100 million users.

Linkedin is now the leading recruitment tool for most organizations because it has a huge return on investment.  As a result, companies are now “insourcing” recruiting and teaching themselves how to find the best talent available.

Establishing a professional profile


When setting up a LinkedIn profile, there’re a few things to consider. The first is to think about who’ll be reading your profile:  Employers? Clients? Recruiters?  You need to establish this because what you’re your profile must reflect what’s most important to that audience.

Secondly, be truthful.  Remember that anything you post on LinkedIn or any social media site is in print for the world to see. So you’ve got to be completely  honest.  Credibility is key – especially on LinkedIn.

The next thing you want to do is to highlight your skills in such a way that they tell a story. Perhaps that story is about someone who started at the bottom and worked her way to the top learning everything there was to know about their industry along the way.  Whatever the story is, again, it should be credible.

The finishing touch is to get former employers or colleagues to recommend you. Recommendations are important because they validate what you’ve stated about yourself in your profile and this, once again, adds to your credibility.

And more importantly, a referral not only appears on your page and is visible to your network, but it also appears on the referrer’s page and is visible to her network too. So if that person is connected with 50 or more CEOs and hiring managers, those CEOs and hiring managers will get to read the recommendation about you!

Creating and maintaining your profile is time consuming, but it’s a small investment for what could bring you huge returns.

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